In the perpetuation of stereotypes, PRNewswire reports:
Russian Standard, the number one premium vodka in Russia, has been named the "Official Vodka" of the Embassy of the Russian Federation to the United States. As the Russian Embassy's exclusive vodkas, Russian Standard's IMPERIA and Russian Standard Original vodkas will be served at major embassy events. This new partnership will be announced today, on the occasion of Russian National Day, during an official state dinner of the Russian Embassy in Washington D.C. Ambassador of the Russian Federation to the U.S., Yuri Ushakov, will host the event. In addition to Russia's #1 premium vodka, the event will feature traditional Russian fare and entertainment, and an exhibition of Russian icons, drawn from the Museum of Russian Icons in Clinton, Massachusetts. Roustam Tariko, founder of Russian Standard, said, "It is our privilege to be the official vodka of the Russian embassy in Washington D.C., and to represent our country as a truly authentic Russian product and brand." Tariko continued, "Russia is making great strides in sharing its culture and heritage with the world, and we are proud to bring the #1 premium vodka from the home of vodka to America."What's next, the official cigarette? Not one to miss an opportunity, the company immediately sought to cash in on state approval:
Russian Standard, the number one premium vodka company in Russia, today announced the launch of its “Pure Russian” advertising campaign for its premium brand, Russian Standard Original. The campaign coincides with the national U.S. launch of Russia’s #1 premium vodka.
The strategy for the campaign is to distinguish Russian Standard Original from other brands sold in the U.S. market that only claim Russian authenticity. Russian Standard Original is made in Russia with Russian ingredients, distilled in Russia, bottled in Russia, sold in Russia and #1 in Russia. Other than Russian Standard’s luxury brand IMPERIA, no other vodka sold in the U.S. market can claim this level of Russian authenticity.